Attorney SEO is the process of optimizing a law firm’s website to rank higher on search engines for specific keywords. This attracts more targeted leads and improves the law firm’s brand reputation. While most law firms rely on online advertising and referrals from other attorneys to generate new business, attorney SEO is a powerful way to boost the visibility of your brand online and attract more clients.
Attorney SEO improves your law firm’s visibility on search engines and boosts the volume and quality of traffic. The results of a successful SEO campaign will help you get a higher conversion rate and increase revenue. A professional SEO firm like Noble Webworks can help you with the technical aspects of attorney SEO as well as provide a range of SEO services.
A good attorney SEO campaign should include links to relevant and non-competing legal resources. Linking to other legal resources helps readers better understand your topic and enhances user experience, which ultimately leads to better SERP rankings. One way to do this is to have a “testimonials” page on your website, which highlights your team’s experiences and builds trust with visitors. Also, make sure to include a contact form on your website.
Another way attorney SEO can help your firm improve local presence is by increasing its number of citations. Citations are occurrences of your firm on other websites, and the higher number, the higher your ranking will be on local searches. This can be accomplished by listing your firm’s information on popular review sites and directories. A law firm’s citations can help your firm increase its visibility in local searches and attract new clients.