Local SEO (search engine optimization) is the practice of improving a website to rank higher in search results for specific geographical regions. This strategy can be especially helpful for stores, service companies and other businesses with local presence that want to attract more local customers.
All businesses with physical locations or serving a specific geographical region can reap the benefits of local SEO strategies. Here are a few advantages associated with employing this form of search engine optimization:
Increased Traffic
As users see your business appear in search results, they’re more likely to visit its website or call. This increases traffic and ultimately sales or service inquiries.
Additionally to optimizing your website, local SEO can also be improved by including relevant information in your business listing. By including keywords in meta titles and descriptions as well as updating business hours, search engines will find you more quickly.
Small businesses can reap tremendous benefits from local SEO. As the digital landscape continues to shift, it becomes ever more essential that they utilize local SEO strategies that generate results. If you would like more information on how local SEO could help your business, get in touch with us now – we offer full and self-serve packages including audits and cleanup services to grow local businesses together!
Increased Conversions
Local SEO can be an invaluable way to increase conversions. People searching for businesses near them usually have an intention in mind when conducting an internet search, such as purchasing something or visiting a location; therefore, an optimized local SEO campaign provides an excellent opportunity for conversion.
Visitors who arrive at your website after performing a local search are more likely to return in the future if they quickly and easily locate what they’re searching for, which highlights why optimizing metadata and publishing blog content that answers common inquiries related to your business can be so effective at increasing brand loyalty.
Optimizing local citations (mentioning your NAPW information on third-party websites like review platforms and business directories) is another powerful strategy to increase local SEO. Citations help Google verify your NAPW details and increase search engine rankings; additionally, they allow potential customers to see that other customers have found value in your services or products.
Increased Revenue
Local SEO (or Name, Address and Phone Number optimization) entails optimizing the information about your business that’s online (NAP), including websites, social media pages and directory listings. By doing this, search engines are better able to understand and display relevant results related to your company.
Local SEO also assists your business by encouraging positive customer reviews – an invaluable way of building trust and loyalty among your customer base. Studies have demonstrated that consumers tend to buy from businesses with numerous positive reviews than ones without them.
Local SEO also helps your physical store, firm or other location drive more traffic and revenue. When potential customers see your listing on Google maps, they’re more likely to come visit. When they arrive they are more likely to purchase or request service – leading to significant revenue gains as returning clients are 52% more likely to convert than new ones!
Increased Brand Awareness
Local SEO can help your brand increase its presence in search engines by producing more pertinent results, which in turn draws more people to visit your website or landing pages – thus increasing conversion chances and driving conversions.
Real estate agencies and restaurants may find this strategy particularly effective; however, any business with physical locations could gain from adopting local SEO as part of its marketing plan.
Optimizing local SEO requires regularly creating and publishing high-quality content that answers relevant customer search engine questions, including blog posts, videos, podcasts and animations. Such engaging material will build trust with your customers as it contributes to creating higher search engine results page rankings.