Attorney SEO (search engine optimization) refers to optimizing a law firm website and online marketing efforts to boost organic search engine rankings, generate leads, enhance user experience and encourage positive client reviews.
Beginning by identifying keywords relevant to your practice, then use these in content writing, meta descriptions, and URL structures.
Content creation
SEO for lawyers involves using content to increase a website’s visibility in search engine results pages (SERPs). Law firms must optimize their websites using keyword research in order to rank higher organic search results, while also creating high quality articles which address client inquiries. In addition, local SEO is important so law firms can target potential clients within their geographic region.
Step one of lawyer SEO involves finding keywords relevant to the firm’s practice areas. Use tools like Google Keyword Planner to discover keywords with high search volumes that align closely with those practiced at the firm, then take note of which kinds of content rank on Page 1 for these terms – for instance if you type in “how to hire an attorney”, Google will show educational articles regarding hiring attorneys.
When selecting a law firm, make sure they provide examples of their content marketing and link-building campaigns, as well as local SEO strategies including optimizing Google My Business profiles and building local citations.
On-page optimization
On-Page SEO in Attorney SEO refers to optimizing the content and structure of a website in order to increase search engine rankings, including optimizing page titles, meta descriptions, image sizes and website speed. All these elements play a pivotal role in user experience and search engine performance – thus being essential factors of its success.
On-page SEO success relies heavily on producing high-quality page content. It should include target keywords that Google understands, while being relevant to your practice areas and easily understood by site visitors. Google Trends can help identify potential target keywords for which other law firms may already rank well – another great way to help determine these.
On-page optimization is an ongoing process, so it’s vitally important to stay abreast of industry trends and algorithm updates. A good attorney SEO agency should keep abreast of these shifts and incorporate any necessary tactics into their strategies; in addition to offering monthly reports regarding your site’s performance.
Link building
Backlinks are one of the cornerstones of attorney SEO, as they demonstrate to Google that your content is valuable, while providing a way for attracting local search engine traffic. Unfortunately, however, gaining high-quality backlinks for your law firm may prove challenging.
To obtain high-quality backlinks, the key is investing in creating content that other websites want to link back to. While this strategy takes longer, it could help your ranking higher on Google. Create authoritative content that meets your target audience’s needs while reaching out to other websites to share it.
Try guest posting on relevant blogs and websites to build brand recognition and generate more leads. Furthermore, schema markup makes it easier for search engines to understand the content on your website.
Social media
Social media provides an effective platform to engage prospective clients and promote your law firm, as well as build trust and credibility–key elements of attorney SEO. When prospective clients see content posted to social media accounts of your law firm, many will visit its website to learn more about your practice and services – ultimately building up trust while building your online reputation and increasing client referrals.
To optimize your social media for lawyer SEO, be sure to include keywords in your profile and upload an appealing picture of your office and team. Also create a Google My Business (GMB) profile and encourage clients to leave reviews – this will improve local search results and allow you to compete more effectively with other attorneys in your area. Additionally, schema markup can improve website appearance in local search results by adding code into HTML files on websites.