Author: Jeanette Staten
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What is Local SEO Marketing?
Local SEO refers to optimizing your online presence in order to be seen as relevant by search engines in a specific geographic location. It involves various strategies which can help your company gain recognition among potential customers and expand. Make sure your business is listed accurately on local review sites such as Google Business Profile,…
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How to Use Local SEO to Get Your Business Noticed by Local Customers
Local seo puts your business in front of customers who are actively searching for what you offer, making it easy for prospects to turn into clients with tools such as Position Tracking that tracks local keywords and rankings at the ZIP code level, or Listing Management which distributes your NAP data across numerous directories. read…
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What is Local Search Engine Optimization?
Local Search Engine Optimization is an effective strategy for helping your company stand out from the competition online and gain more customers. Combining both technical and creative tactics, Local SEO demonstrates to Google that your company is the premier option when conducting searches in specific geographic locations. read more
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What is Search Engine Optimization?
Search engine optimization (SEO) is the practice of improving a website’s organic search results by employing both technical and content practices that align with search engines’ algorithms. SEO involves three steps: crawling, indexing and ranking. Of these three processes, the first one is of paramount importance in order to identify keywords targeted for optimization. read…
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Local SEO Boosts Your Conversions
Local SEO (search engine optimization) is the practice of improving a website to rank higher in search results for specific geographical regions. This strategy can be especially helpful for stores, service companies and other businesses with local presence that want to attract more local customers. read more
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How to Improve Your Attorney SEO
SEO is one of the best marketing strategies available to attorneys and law firms. This form of optimization encompasses multiple elements, such as keyword research, onsite optimization, link building, Google Business Profile optimization and more. Technical SEO (search engine optimization) is another component to consider, which measures how Google-friendly your site is. This complex element…
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How SEO Local Can Help Retailers Increase Their Visibility in the Digital Landscape
Local SEO (Search Engine Optimization) is the practice of optimizing a retail business’ online presence to rank higher in local search engine results, an essential strategy for retailers looking to attract and cultivate leads while expanding their visibility within digital environments. Google’s local search algorithm takes three factors into account when ranking local results: relevance,…
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How to Use Local Search Marketing to Attract and Retain Local Customers
Local Search Marketing (LSM) is the practice of drawing in customers in a specific geographical region through various strategies and tactics such as online advertising, social media and website optimization. Search engines utilize multiple factors when ranking local searches, including content on websites, reviews from customers and citations from government sources. read more
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Search Engine Optimization Basics
Search engines quickly scan the entire Internet in response to a search query, returning a list of results in order of relevance. Gimmicky SEO services may work temporarily, but search engines quickly adjust to these methods and begin altering their algorithms accordingly. Keywords Keywords are terms people use to search online for information. By including…