Author: Jeanette Staten
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How SEO Local Can Help Retailers Increase Their Visibility in the Digital Landscape
Local SEO (Search Engine Optimization) is the practice of optimizing a retail business’ online presence to rank higher in local search engine results, an essential strategy for retailers looking to attract and cultivate leads while expanding their visibility within digital environments. Google’s local search algorithm takes three factors into account when ranking local results: relevance,…
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How to Use Local Search Marketing to Attract and Retain Local Customers
Local Search Marketing (LSM) is the practice of drawing in customers in a specific geographical region through various strategies and tactics such as online advertising, social media and website optimization. Search engines utilize multiple factors when ranking local searches, including content on websites, reviews from customers and citations from government sources. read more
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Search Engine Optimization Basics
Search engines quickly scan the entire Internet in response to a search query, returning a list of results in order of relevance. Gimmicky SEO services may work temporarily, but search engines quickly adjust to these methods and begin altering their algorithms accordingly. Keywords Keywords are terms people use to search online for information. By including…
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Local Search Engine Optimization (SEO)
Local Search Engine Optimization (SEO) is one of the best ways to increase your business’s presence online. It entails creating relevant, localized content aimed at local audiences such as events or news items; building profiles on popular review sites; and increasing brand recognition online. read more
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Improving Your Local Search Visibility
Increased local search visibility can bring in new customers and sales for your business, whether that means more people visit or call you directly. Research indicates that consumers prefer small local businesses over national chains. Furthermore, consumers rely heavily on online reviews when selecting local products or services. read more
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Local SEO – How to Optimize Your Website for Local Search
Local SEO strategies help your business stand out from its competition and drive visitors to its site, as well as increase your ranking position on Google searches. They may also lead to mutually beneficial relationships between local businesses. Local SEO is an excellent way to increase brand recognition within your community. Simply start by building…
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Local SEO Marketing Is Crucial For Any Business That Wants to Grow Their Business in Their Community
People searching online want results relevant to their location; therefore local SEO marketing is essential for businesses hoping to expand within their community. Establishing your business in all of the top local directories and garnering positive reviews can increase its SEO ranking locally. Keyword Research Keyword research is an essential element of local SEO marketing,…
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Using Attorney SEO to Market Your Law Firm
Utilizing SEO to market your law firm can help increase organic traffic, phone calls and conversion rates. Read on for more details on how you can accomplish these goals. As your starting point, identify which keywords you wish to rank for and focus your efforts accordingly. This will ensure your content reaches the right people.…
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Local Search Marketing For Small Businesses
Local search is one of the cornerstones of digital marketing, providing businesses with an opportunity to reach out to new customers, increase conversions and generate revenue. Optimizing your online presence to be easily found through search requires updating directories and review sites, such as Yelp, TripAdvisor (if applicable), and BBB. This may involve claiming and…