Using SEO Local on your website can affect your visibility in the unpaid search results. The unpaid search results are sometimes referred to as “organic” or “earned” results. These results are primarily earned by using the keywords that you select when you create your website. However, there are other factors that can affect your visibility. These include the backlinks you receive, the speed of your website, and the citations that you receive. These are just a few of the ways that SEO Local can help your site.
Speed optimization
Getting a web page to load quickly is a big deal in the online world, especially if you want to convert visitors into customers. A slow site will not only lose your visitors, it will also hurt your search engine rankings. Fortunately, there are tools to help you get your page to load in no time.
The best tool in this category is Google’s Page Speed Insights. The tool offers a comprehensive report on page speed and other related metrics. This can be used to compare your current performance with those of other websites.
The most important part of any page speed test is to record the results. By keeping track of your score, you can better understand how to optimize your site for the best results.
Schema markup
Adding Schema Markup to your website can be a great way to improve your search engine optimisation. Schema can provide you with rich snippets that help your site stand out in the search results. These rich snippets include your meta description, images, and business ratings. This can help improve your click-through rate.
Aside from helping you increase click-through rate, schema can also help you improve your local search presence. It is important to use schema correctly, however. Schema can be added to your website in a variety of ways, including on-page and off-page. You can also add schema to your product/service listings, and even to your news articles.
In addition to helping your site show up in the local pack, Schema Markup for SEO local can also help you stand out in Google’s Knowledge Graph. This is a collection of categorized information that Google generates and displays to help you understand what your competitors are doing.
Citations
Adding your business information to local directories, social networking sites, and search engines is an effective way to boost your business’s online visibility. Increasing your local search ranking will help your business attract more customers.
The Internet is a vast place full of information. Search engines use many factors to determine legitimacy and trust. Local SEO citations, for example, show Google that your business is legitimate and active. They also allow you to gain access to customers with buyer intent, which is the likelihood that someone will make a purchase.
To increase local search rankings, you will need to boost your citations. This is a simple strategy that can help you increase your business’s visibility and revenue.
Backlinks
Using local SEO to optimize your website is a great way to boost traffic. However, it can be difficult to find backlinks that are effective. This is where local link building comes in.
While the number of backlinks is not as important as the quality of links, it’s still important to build a solid link profile. This can be done by adding content to your site that is useful and relevant.
The most effective local link building strategy is to use an outreach technique to spread the word about your company. You may want to create content about local events, such as a blog post about a local festival. Then, you can promote it on social media to boost local SEO. You may also consider sponsoring local events, such as a sporting event. This is a great way to build relevant links, and to make your business seem like an industry expert.
Google’s Pigeon update
During the weekend of July 24, 2014, Google introduced a new algorithm update that focuses on local search. This algorithm update aims to give local businesses a better place in the traditional search results.
The Pigeon update will affect the search results that appear in Google Maps, as well as those on Google Web. It will also impact sites that depend on local searches.
The Pigeon update is a major change in Google’s local search algorithms. It aims to give users information they can use in fewer steps. It also gives preference to local directory sites.
The new algorithm combines organic ranking signals with traditional web search ranking signals. These ranking signals include on-site content, domain authority, backlinks, and on-site keywords.