SEO is one of the best marketing strategies available to attorneys and law firms. This form of optimization encompasses multiple elements, such as keyword research, onsite optimization, link building, Google Business Profile optimization and more.
Technical SEO (search engine optimization) is another component to consider, which measures how Google-friendly your site is. This complex element can make or break your law firm’s search engine rankings; most firms opt to outsource this responsibility to a professional service.
Blogging
Blog posts can be an effective way to boost attorney SEO. Blogging will rank higher in search engine results pages (SERPs), as well as increase traffic. But you should avoid doing certain things when blogging for your law firm – such as engaging in fake acts of kindness to generate links and joining link schemes.
Blogging provides another advantage to attorney SEO as it enables you to target long-tail keywords that would otherwise be difficult to incorporate into main web pages. This can increase traffic and conversion rate, leading to more conversions.
Attorney SEO is a complex process that takes both time and resources to complete effectively. Hiring an expert may help, or you could undertake it on your own; either way it is essential that your law firm website have a solid technical foundation – for example provided by Justia Elevate site – while in addition to technical SEO it is also necessary to have social media accounts set up, as well as optimizing content across them all.
Mobile-friendly website
Prospective clients visiting your law firm’s website from mobile devices should be welcomed with an easy and intuitive website that’s mobile friendly; otherwise, valuable client leads could be going elsewhere every day.
Responsive design is the key to making your website mobile-friendly, as it automatically adapts to fit the screen size of the visitor’s mobile device and load quickly. Furthermore, avoid using animations and other distracting elements on mobile sites that could hinder UX and increase loading time.
To check if your website is mobile-friendly, enter its URL into Google’s free mobile-friendly tool. In less than a minute it will analyze it for you – giving you confidence that your search engine results will rank favorably and freeing you to focus on attracting and converting clients through your website.
Link building
Attorneys and law firms need a solid link building strategy in order to remain competitive online legal landscape. While there may be many vendors offering SEO for lawyers, it’s essential that attorneys and firms understand how this works as there is no single solution that fits every project; every project should be customized based on client goals, assets and resources.
There are various strategies available to you for building links. The most successful ones revolve around creating value and nurturing relationships within your industry while engaging in content marketing activities and active involvement within their local communities.
Today it is essential that websites receive quality backlinks from trusted sources, acting as votes of confidence for Google’s ranking system. Quality, relevancy and quantity all play a part in search engine optimization (SEO), but human creativity remains its driving force. Attorney SEO requires an extensive marketing plan in order to be successful.
Keyword research
As part of your attorney SEO efforts, keyword research requires taking into account which terms your potential clients are searching on Google for (be it generic (“lawyer”) or specific to your services (“criminal defense attorney”). Keywords must match up with searcher intent in order to achieve optimal conversion value.
An effective SEO campaign for lawyers typically includes various strategies, including in-depth keyword research, on-page optimization, link building and citation building; optimizing Google Business Profile settings and analytics configuration – these will all enable your firm to appear in both the local pack and organic results on Google, providing new client opportunities.
Create a list of keywords related to your practice areas, service offerings, and locations before entering them into a keyword tool for analysis of search volume and KD (keyword difficulty). For instance, “car accident lawyer” might receive more searches than “drunk driving attorney.” Ensure your keywords are thematically related as this will aid topic cluster modeling and internal linking efforts.