Increased local search visibility can bring in new customers and sales for your business, whether that means more people visit or call you directly.
Research indicates that consumers prefer small local businesses over national chains. Furthermore, consumers rely heavily on online reviews when selecting local products or services.
Keyword research
Conducting keyword research is one of the cornerstones of local SEO, as it allows you to identify relevant keywords for your business and optimize your website accordingly. Keyword research also helps understand how people search for products or services similar to your own; this will allow you to determine which keywords to target as well as any modifiers which could help – for instance a plumber could add “drain unblocking” as an add-on service in order to attract customers searching for a certain service type.
An effective local SEO campaign requires using keywords with high search volume on mobile devices that users want to act upon – Think with Google found that 76% of those searching nearby visit within 24 hours and 28% make purchases during these visits.
On-page optimization
Implementing an effective local SEO strategy is essential to increasing your presence online, increasing traffic to your site and driving sales for your business. Furthermore, local SEO helps build trust among consumers searching for businesses in their vicinity – it is therefore crucial that businesses understand how best to utilize tools and strategies designed to boost local SEO.
To maximize local SEO efforts, be sure to include targeted keywords in each page’s header tags – this will allow search engines to better comprehend its context. It’s also a good idea to incorporate targeted keywords in titles of website pages.
Additionally, you should ensure that all of your NAP citations are consistent across the internet to help Google verify and remove duplicate listings for your business. Marketers may wish to collect reviews regularly from customers as this could provide another ranking factor for their website.
Link building
Local link building is part of your overall SEO strategy that focuses on producing links relevant to the local search engine audience. This differs from general link building which seeks to increase ranking factors by gathering backlinks from high-quality websites.
One effective strategy for building local backlinks quickly is partnering with business partners in your locality. For instance, if you are an attorney, teaming up with law firms from another city to exchange links and promote each other’s services can quickly generate locally relevant backlinks.
An additional local SEO strategy involves garnering more positive customer reviews. This will boost your local SEO rankings and expand brand exposure online, as well as connect with new potential customers and grow your business. Customers tend to trust companies with numerous quality customer reviews posted online; one way you can encourage more reviews by optimizing Google My Business listing or encouraging happy customers to post on your social media accounts is encouraging customer comments to post online.
Reputation management
Reputation management is an integral component of local SEO campaigns, helping increase brand visibility and sales. This involves managing online reviews, responding to customers and cultivating customer loyalty – essential components in any business that require local SEO campaigns.
Local SEO stands in contrast to international or national SEO in that its focus lies on ranking local businesses or regions within a particular geographical region. This is achieved by advertising the name, address, phone number and website of local companies on Google’s search engine results page as well as optimizing it for mobile devices and increasing organic visibility.
Reputation management is key for local SEO, and an increase in reviews can substantially boost a company’s ranking. Reviews provide consumers with insight into your quality as well as helping them make decisions. One effective strategy to increase reviews for a business is getting involved with their community and engaging with consumers directly.