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The Importance of Local SEO Marketing

Posted by on May 17, 2022 in Local SEO | 0 comments

Local SEO Marketing

The importance of Local SEO Marketing cannot be overstated. According to research, 46% of all searches on the internet are for local results. And of these searches, 50% of the people who visited a local store did so within a day. Likewise, 18% of mobile searches for local businesses resulted in a purchase within the same day. Consequently, local SEO is an essential part of any business’ digital marketing strategy. However, it can be difficult to implement local SEO marketing effectively without the help of a marketing consultant.

The main goal of local SEO is to increase the visibility of your business website on the Internet. Specifically, this will increase its ranking on local maps on search engines. This will increase the likelihood that your target audience will find you based on their location. To implement local SEO, you’ll need to include the city and street address of your business on your website. Using a local SEO strategy will help your small business compete with larger companies in its niche.

One of the most important aspects of local SEO is ensuring that your NAP (Name, Address, Phone Number) is consistent across all platforms. It also helps if your NAP is listed on hundreds, if not thousands, of other websites. Review sites, social media platforms, and even other websites are good places to put your NAP. So how do you ensure that your NAP is accurate across all platforms? Here are some tips for doing so:

As a rule, local SEO marketing is aimed at attracting customers in a specific geographic area. It is ideal for businesses that have a physical location as it will increase footfall and business within a specific service area. Since local customers are more loyal and likely to buy something, it can help to show up higher on search engines such as Google maps. But the best local SEO campaigns are also focused on attracting customers within a particular region.