Search engines use mathematical algorithms to detect and collect information from webpages, before providing a ranked list of results. SEO encompasses an array of techniques – content creation to link building – including on-page optimization for keyword inclusion in URL, title tag, header tags and meta descriptions.
Content creation
Content SEO refers to the practice of developing website pages enriched with keywords and phrases your customers are searching for – everything from homepage content to FAQs, guides and tutorials as well as video clips, infographics and blog posts.
SEO requires meticulous care with every word written; even the smallest errors in content could significantly hinder your rankings, which makes creating high-quality, relevant material a difficult challenge. There are so many variables to keep track of!
First step of content SEO is keyword research, which allows you to identify search terms likely to drive visitors to your website. Next, focus on writing captivating title tags and meta descriptions that capture searchers’ attention without compromising readability or grammar correctness.
Link building
Link building strategies are an integral component of search engine optimization (SEO). They involve gathering links back to your site from other websites – commonly referred to as backlinks – which play an integral part in SEO. But it’s important to be wary when building links; certain techniques considered black hat by Google may damage or displace search rankings on search results pages.
For your pages to rank well in search engines, they require many high-quality backlinks that serve as votes that suggest your content is valuable, trustworthy, and relevant – without them you wouldn’t rank in search results!
There are multiple methods available to you for finding high-quality backlinks, one being Ahrefs’ Common Backlinks Tool. This will show all of the links shared between yourself and your competitors that could potentially link back to you, providing a list of strong, relevant websites willing to link with you.
On-page optimization
On-page optimization refers to the process of configuring your website’s structural elements to increase its ranking on search engines. It involves several processes that work in concert to optimize HTML elements; content plays a pivotal role here by communicating value both to Google and site visitors alike.
Optimizing page titles, slugs and meta descriptions with relevant keywords is also vital in order to encourage click-throughs from search engine results pages and boost clicks for your site as a featured snippet in results pages.
Other on-page SEO techniques include optimizing image alt tags, making sure all URLs logically relate to each other and using structured markup for complex layouts. It’s important to remember that SEO is no magic bullet; it requires time and effort in order to get maximum benefit out of it – but nonetheless remains an indispensable way of driving high-quality traffic and expanding your business.
Conversion rate optimization
Conversion rates measure the percentage of visitors who accomplish specific goals on a site, such as subscribing to a newsletter, downloading an eBook or purchasing products. Increased conversions can boost revenue without increasing advertising expenses.
Conversion rate optimization is one of the most effective strategies for increasing ecommerce sales. It focuses on optimizing user experience and website search to maximize advertising return; as well as identifying valuable customers to help develop personalized offers and recommendations.
CRO is the practice of employing A/B testing to make changes to a website and measure their impact on conversion rate. CRO can be an ongoing process that involves continuous evaluation and improvement; Optimizely makes this easy by running tests without needing to write code; this enables ecommerce marketers to quickly identify changes with positive impact and implement them quickly and effortlessly.