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How Attorney SEO Can Benefit Your Firm

Posted by on Aug 1, 2022 in Local SEO | 0 comments

attorney seo

The way in which law firms dominate Google search results is not the same as the way the rest of them do it. Rather, they approach attorney SEO in a more innovative manner, which has led to some of their best results. This type of search marketing has several advantages over traditional SEO techniques. Listed below are some of those advantages. Read on to discover how attorney SEO can benefit your firm and learn how to find an SEO company that can do it for you.

Make sure to include your location on your website. Your website should contain a drop-down menu of places to locate your law firm, as well as an accurate location. The location sends strong relevancy signals to Google. Include a page that highlights the team members’ experience and credentials. If possible, include a page of testimonials from clients, which builds trust. Lastly, be sure to include a contact page with a simple form, which visitors can complete to get a quick answer to their questions.

Whether you need legal help or are looking for a divorce lawyer, SEO for attorneys can be a valuable marketing strategy for your firm. Increasing visibility on search engines will generate more targeted traffic and lead generation. Attorney SEO services include keyword research, on-site and technical optimization, link building, and analytics configuration. A well-optimized website will increase the chances of getting more calls and clients. This method is effective if done correctly.

Building a strong backlink profile is a crucial part of attorney SEO. A free website analysis will show which websites are linking to your website. Links to low-quality sites can hurt your SERP rankings. Fortunately, there are reputable SEO marketing firms that can help you build a backlink profile with the right kind of links. This way, your website can rank highly on Google for the specific terms and phrases your potential clients are searching for.

Lawyer SEO starts with content and keyword research. By providing relevant, original content that is a mix of information and links, you can outrank your competition. Attorney SEO is also an effective marketing technique, as content creates a sense of authority and trust for your firm. Additionally, it helps boost your online marketing efforts by driving website traffic and generating quality sales leads. But if you don’t have a great content strategy, it’s hard to rank in search results.

Another aspect of attorney SEO that can impact your rankings is the authority of individual attorneys. The biography pages of attorneys may need authority building. This will require a minimum number of links. The number of links varies depending on the competition level and the complexity of the attorney’s practice. An attorney’s biography page, for instance, may need to have more than one hundred links to achieve good rankings in Google’s YMYL algorithm.

A law firm website should be mobile-optimized, as 31% of all related website traffic comes from mobile. Consequently, you need to make it easy for your mobile users to tap on buttons and make a call to your firm. Also, make sure that important information is displayed above the fold, such as a call button or click to call. When possible, it is best to make your navigation menu easy to use on mobile phones.

An attorney SEO strategy requires a solid strategy that includes content creation, social media marketing, and backlink analysis. For law firms, the most effective solution would be one that combines all of these tools into a single platform. A relatively newer tool, AI For Content, is an affordable solution for legal SEO. Content management software Market Muse helps law firms manage their on-site content. It is also easier to use than the other two options.

Getting a HTTPS certificate is an important SEO strategy. Google’s freshness update, which came into effect in March 2017, affects a large percentage of searches. For instance, when a person searches for a ‘defense attorney’ on Google, the freshness update has a greater impact on search results. Moreover, the freshness update affects news organizations more than any other industry, such as attorneys. Those sites affected by the freshness update have lower rankings.