Local SEO helps your business appear when nearby customers search for your products or services. To win at local search, monitor competitors, keywords, backlinks, and citations using tools like BrightLocal, and stay alert to Google’s frequent algorithm changes. Below are practical tips to strengthen your local SEO strategy across every platform.
What is local SEO and why does it matter?
Approximately 8.5 billion people use Google each day, and nearly half of those searches have local intent. Local SEO puts your business in front of customers at the exact moment they search, which matters because 80% of local searches on mobile devices convert to sales. Unlike organic SEO, local SEO targets geographic queries and the Google three-pack, so a plumber in his service area can outrank a competitor with a flashier website simply by matching his listings to his location.
Claim and optimize your Google My Business listing
Being listed on Google My Business is an essential part of local SEO. Make sure your business’s name, address, phone number, and service area match what appears on your website and across the web. Google has cracked down on websites that overuse Google Maps, so keep your listing accurate rather than stuffed with keywords.
Target local search terms your customers actually use
Optimize your website for common local queries. Someone hungry for a burger might search “burger joint,” and a Pittsburgh-based company should focus on keywords common in its local area. Local SEO tactics boost visibility in mobile search and help your business grow as more consumers seek advice from local businesses, including legal services.
Manage online reviews
Online reviews can establish your reputation and may influence your local search ranking. Respond quickly to any online reviews, positive or negative. Tools like Hurrdat can handle review management and broader local SEO tasks, and a free trial is available.
Earn links and mentions from local sources
Do not use the same link strategy as organic SEO. Focus instead on earning quality links and mentions from local sources, avoid low-quality websites, and steer clear of schemes that inflate link counts. Getting listed in local directories also helps you appear in local search results, build a strong social media presence, and reach new markets.
Stay consistent and keep tracking
Set up profiles for competitors, track local SEO trends, and keep your strategy consistent across all platforms. If you have the time to devote to local SEO, the payoff is clear: higher rankings in Google’s three-pack, more customer reviews, more foot traffic, and more sales.
FAQ
What is the first step to optimize for local SEO?
Claim and complete your Google My Business listing with accurate name, address, phone number, and service area information that matches your website.
How much of Google search traffic has local intent?
Nearly half of the approximately 8.5 billion daily Google searches have local intent, and 80% of local searches on mobile devices convert to sales.
Which tools help manage local SEO?
BrightLocal tracks competitors, keywords, backlinks, and citations, while Hurrdat handles review management and broader local SEO tasks and offers a free trial.
Related coverage
- How Local Search Engine Optimization Can Increase Your Visibility and Generate More Leads
- How to Optimize Your Website for Local SEO